BacStitch DNA Inc. Privacy Policy

EFFECTIVE DATE: May 1, 2024 

BacStitch DNA, Inc (“BacStitch”, “we”, “us” or “our”) is committed to protecting the privacy of your personal information. This Policy describes how we collect, use, disclose, transfer, store, retain, and process your personal information while performing our business activities, which include the BacStitch websites (“Websites”), ordering and service delivery, and operation of our business (collectively, the “Services”) 

When you use our Services and when you provide personal information to us, we will only use the information for the uses and purposes described in this policy. 

1. PERSONAL INFORMATION WE COLLECT 

We collect personal information about our website visitors, customers, suppliers, and business partners. We may collect information from you directly (e.g., when you contact us through our Websites), automatically (e.g., through the use of cookies and trackers when you visit our Websites), and from other sources (e.g., through our vendors or analytics providers). 

When you access the Services, we may collect the following categories of personal information: 

1. Information you provide to us 

• Contact information, such as your name, postal address, email address, telephone number;
• Authentication data, such as user name, password, and other similar authentication information; 
• Professional details, such as job title, and organization; 
• Other information you voluntarily provide, such as information you provide in emails and other communications that you send us or otherwise contribute (e.g., sales requests or customer support inquiries). 

1. Information automatically collect 

• Technical Identifiers, such as IP address, browser type, operating system, the pages you view on the Website, the pages you view immediately before and after you access the Website, and the search terms you enter on the Website, Internet or other 

electronic network activity information; 

• General location data; and 
• Inferences drawn from the above categories. 

1. Information from others 

• Information we receive from our partners, ordering platforms, payment processors, and analytic service providers 

2. HOW WE USE YOUR PERSONAL INFORMATION 

We may use your personal information for the following purposes: ● Service delivery – to provide the products and services you request and invoice you for such services; 

• Communications – to respond to inquiries and to communicate with individuals, customers, and suppliers about requests, questions, comments, products, and services;
• Operations – to operate, evaluate, and improve our business, develop and improve our products and services, and measure the effectiveness of the company’s sales, marketing and advertising efforts; 
• Customizing your experience – to improve your experience of the Services, such as by providing interactive or personalized elements on our Websites; 
• Marketing – to provide you with information about products and services that be believe may be of interest to you, in accordance with your preferences; 
• Legal obligations – to meet legal and regulatory compliance obligations, including responding to subpoenas, court orders or other legal processes; 
• Protecting rights – to exercise or protect our legal rights, or the rights of you or a third party, where it is necessary to do so, such as taking actions to prevent fraud, intellectual property theft, or any other unlawful or unauthorized activities. 

In some circumstances we may aggregate or anonymize personal information so that it is no longer associated with an individual. We may use such anonymized information for other purposes without further notice to you and outside of this Policy (because, once anonymized, such information ceases to constitute “personal information”). 

3. HOW AND WHEN WE SHARE YOUR PERSONAL INFORMATION 

We do not sell or rent your personal information to any other third party. We only share Personal Information with the following categories of third parties: 

• Our service providers – We may share your personal information with third parties so they can provide a service on our behalf or support our

business operations. For example, we may partner with companies to host our websites, process payments, fulfill orders, optimize services, send newsletters and marketing messages, support email and messaging services, and/or analyze information. 

• Where required by law – We may share your personal information with law enforcement agencies, courts, other government authorities or other third parties where we believe necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party. 
• In the context of a business transaction – We may share your personal information with potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business. Should such a sale or transfer occur, we will use reasonable efforts to obligate the entity to which we transfer your personal information to use it in a manner consistent with this Policy.